When Redesign Revolution was invited to attend and document the Scotch Brand 17th Annual Most Gifted Wrapper Contest in Bryant Park, there was no question that we were attending. Rain or shine, we were going to watch the eight most talented gift wrappers compete to win the coveted $10,000 prize. (Can you imagine how many presents you could buy your family and friends? And yourself?? The parameters are suddenly a lot less restrictive!)
The contest started in late September — contestants were encouraged to submit a 3-minute video describing why they had what it took to be the Scotch Brand Most Gifted Wrapper, making sure to include at least one gift they’ve wrapped along with an awesome gift wrapping tip. With eight finalists chosen, the competition would wrap up (pun intended) on December 6, 2013, with three rounds of gift wrapping challenges. Gift wrapping itself is a crafty art form that encourages the individual to be a visionary and creative with just the right eye for design and attention to detail. Throw in unconventional items you have to wrap on a time frame, and you can already tell the contest would be intense. Lucky for us, we instantly zoomed in on the eventual winner: Patricia Zapata. Follow some of our highlights on this year’s Most Gifted Wrapper and the contest!
First up: Decor
One of our favorite parts of attending a Scotch Brand event is the creative approach they have to decorating the space. The entire Celsius dome in Bryant Park was covered in Scotch Brand products, from their fun office supplies to their new Scotch Expressions line. Check out some of our favorite decorative pieces:
The first round was split up into two parts, as they only had four gift wrap stations. The finalists were challenged with wrapping both a conventional box and a small toy castle — the latter sounds difficult, but it was nothing compared to later challenges. Other contestants were rushing to finish their gift wrap creations in the short time frame, but Patricia Zapata, Texas-based graphic designer and paper artist, was calm and collected, finishing her pieces with ample time to spare.
She easily made it to the next round. We wish we could have gotten a shot of her finished creation from Round 1!
The stakes were higher in the second round: contestants were required to creatively wrap this kid’s four-wheeler, and the four contestants who made it to Round 2 were immediately baffled by the challenge.
But not Patricia. No, she finished with at least 3 minutes to spare. We appreciated that she knew when to put down her scissors and just admire her work. Check it out:
Who would have thought to make a flower out of the four wheeler? We were stunned.
There were only two contestants left. Before they unveiled the final challenge, they reminded us of the prize: $10,000. It was go big or go home now — and they had to somehow go big with a boat. How in the world were you going to gift wrap a boat, and in 15 minutes?
We saw the other competitor was struggling. But not Patricia. Nope, she conceptualized and executed her gorgeous design with 5 minutes to spare. It was no wonder she won the prize. Check out her winning look below:
An unsurprising end to the 17th annual gift wrap contest, but a pleasing end to the morning. Congratulations again, Patricia! You deserved the win.
All photos: Pamela Nguyen for Redesign Revolution