JetBlue Airways has partnered with the bag-makers at Manhattan Portage to turn its leftover, never-before-worn flight gear into a collection of carryalls for style-setters and aviation buffs alike. The environmentally-conscious airline wanted to make sure that its overstocked, both unworn and previously worn uniforms were put to good use after they rolled out new uniforms.
“When we launched our new uniforms, it was important to us to keep the fabric from the old and unworn uniforms out of landfills by putting them to good use,” Sophia Mendelsohn, head of sustainability at JetBlue, said in a statement. “So, we reached out to Manhattan Portage and put our heads together and came up with a new way to combine fashion and travel with responsibility.”
JetBlue and Manhattan Portage, a brand known for pioneering and manufacturing the original New York City bicycle messenger bags, launched a fashion-forward, recycled bag collection perfect for those on the go and those wanting to carry a piece of the airline’s history. The limited edition, unisex JetBlue Uniform Bag collection, which first became available on Earth Day 2015, is now online and in Manhattan Portage stores.
The new, limited edition JetBlue Uniform Bag Collection features New York-centric, eco-conscious bags. Uniforms from various JetBlue functions were repurposed into fully functional and stylish bags for men and women. Each unique piece saves valuable textiles from landfills, and preserves design elements once worn by some of the most unique crewmembers in the airline industry.
When designing the bags, Manhattan Portage also wanted to retain JetBlue’s brand personality. For example, the wings of a JetBlue pilot’s shirt have been reincarnated into the “City Lights” bag and the “Sohobo” bag was at one point an all-weather jacket. Even the dopp kit was constructed with the airline carrier’s windowpane flight-attendant shirts for the bag’s exterior, lining from scarves, and a handle has been crafted from a necktie.
Watch a video on how the bags were designed and created:
Photos and video courtesy of JetBlue
Back when new uniforms were introduced in June 2014, JetBlue also donated more than 18.5 tons of worn used uniforms, clothing and fabric to several non-profit partners, including Planet Aid, a nonprofit organization that collects and recycles worn clothing and shoes to help fund health, agricultural, educational, and environmental programs in Africa, Asia, the Caribbean and Latin America.
Read more Eco Monday features here.
What do you think of JetBlue’s upcycled bags?