Just look at that: beautiful multi-colored silicone cookware, Zing!, with excellent packaging design. Even more, a streamlined brand that gives the products personality and adds a sense of youthful playfulness. United Kingdom-based designers Stickman Designs centered their packaging and branding design around the fun tagline:
Add a touch of Zing to your cooking and a splash of color to your kitchen.
Stickman Designs had several goals in developing the concept behind the packaging, branding, and marketing of Zing. Consistency, uniqueness, and upscale desirability (is that a term? Well, it is now). Did Stickman achieve these goals?
A fun speech bubble declaring the cooking tool, such as “I’m a Spoon!” or “I’m a Colander!” was used as a unique marketing tool that personified the cookware. The speech bubble is mostly a square shape, easy to place on any piece of packaging and easy to identify, whether there is just an exclamation point in the bubble or a declaration.
The speech bubble was incorporated into the logo — beautifully executed without seeming too cheesy. If I saw the set of cookware separately, I would be able to identify the individual colander or measuring spoons as part of this brand.
Stickman was commissioned to create an upmarket brand for these silicon multi-colored cookware. While I wouldn’t have identified this as “upscale” (but what do I know, I’m not the target market), I definitely give them a check for desirability. The beautiful minimalist design is sleek and achieves the end goal: making the product desirable to a large market. I’d call this branding and packaging design a success. Especially considering I am trying to restrain myself from buying myself a set!
Check out the other photos from this brand:
For more information on their marketing strategy, check out Stickman’s Behance page.
What do you think of Zing?
[via The Dieline]