I am an avid Warby Parker fan and its business model that makes glasses affordable again. They are definitely not lacking in creativity at this company, having even gone as far as creating an interactive infographic to showcase their growth in 2011. Now they’re going beyond word-of-mouth and launching their first-ever TV spot, courtesy of New York agency Partners & Spade. So for Redesign’s inaugural Ad of the Day, we are showcasing this 1950s-inspired, Victorian style Warby Parker ad!
Client: Warby Parker
Spot: “Eyeballs Looking for Glasses”
Agency: Partners & Spade, New York
Creative Directors: Anthony Sperduti, Andy Spade, Griffin Creech
Producer: Jamie Arendt
Artistic Director: Alia PennerProduction Company: Blacklist
Director: Saiman Chow
Executive Producer: Adina Sales
Producer: Hana Shimizu
Art Director: Alex Mapar
Animators: Kristen Basile, Alex Mapar
Animation Assistant: Emilie Liu
Opinions on Warby Parker’s first TV ad?
Found via AdWeek