Campbell’s Soup is now tapping into Andy Warhol for their latest limited edition soup can design. To celebrate the 50th anniversary of Andy Warhol’s original Campbell’s Soup artwork in 1962 (32 Campbell’s Soup Cans), the company is introducing limited-edition cans of the condensed tomato soup labels. The pop art look that combines eye-catching color combinations like orange and blue, and pink and teal, are reminiscent of Andy Warhol’s style. The 1.2 million limited-edition cans will be on sale for 75 cents a can at Target starting Sunday, September 2.
This new embrace of the artist’s iconic artwork is the complete opposite of their reaction back in 1962, when they strongly considered filing a lawsuit against Warhol. But considering how even now, his work is known across the world, the Campbell’s Soup brand will forever be tied with the pop art movement. That’s free publicity for this classic brand — no wonder they’re honoring his pop art now. More info on the limited editions at Huffington Post.
All photos via PWR New Media.
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via The Dieline.