Duluth, Minnesota-based designer Matthew Olin just recently released images from his exhibition in December 2011. The exhibition, entitled “Some Type of Hero,” was his MFA thesis project at the University of Minnesota. Matthew broke his exhibit into 3 visual elements — symbol, color, and typography — to show how we can draw analogies between design elements and superheros to inspire others.
According to Matthew:
Relating these characteristics to those found within beloved superheroes lets us connect the qualities of each and draw similarities between the two. In doing so, we can champion our profession as leaders in organizing chaos and creating change in an informed world.
Matthew carefully selected typography to recreate the look and feel of each superhero. The typography even displayed some key characteristics of our beloved heroes! Additionally, he matched many well-known consumer brands to recreate the superheroes’ own symbols (I especially thought that Flash and X-Men were brilliant). And most eye-catching was his use of color to represent each superhero brand. Check out these wonderful designs below!
Batman as “Resourceful” Brands, “Dark and Mysterious” Colors, and Sans Serif Fonts
Brands: Amazon.com, Ebay, Google, Wikipedia, Yahoo!
Fonts: Gotham Book
Catwoman as Didone Fonts
Fonts: Bodoni Roman
The Flash as “Agile” Brands and Handwriting Fonts
Brands: Brooks, Newron, Nike, Saucony, Vibram
Font: Can’t figure out — someone else know?
The Hulk as Slab Serif Font
Font: Archer Pro Medium
The Incredibles as “Versatile” Brands
Brands: The Apple Family — iMac, Macbook, iPod, iPhone, iPad, iTunes
Iron Man as “Smart and Refined” Colors
Spiderman as Script Fonts
Font: Snell Roundhand
Superman as “Classic” Brands, “Courageous and Just” Colors, and Serif Font
Brands: Band-Aid, Clorox, Coca-Cola, Kleenex, Xerox
Fonts: Adobe Caslon Regular
Thor as Blackletter Fonts
Font: Classic Black Regular
Teenage Mutant Ninja Turtles as “Young and Energetic” Colors
X-Men as “Advanced” Brands and Display Font
Brands: Digg, Facebook, Flickr, Twitter, YouTube
Font: Linotype Franosch Pro Medium
What are your favorite Matthew Olin superhero renditions?
[via Design Taxi]