This summer, the Partners for Mental Health created an initiative to promote and improve mental health in Canada. Entitled “Not Myself Today” and designed by Toronto-based design company Blok Design, this campaign was specifically created to foster engagement and dialogue among participants and hopefully pledge to support the organization.
They created a series of products to promote the campaign, ranging from buttons and t-shirts to mugs and posters. According to Blok Design:
Critical to its success was to create an experience that would draw people into a conversation, encourage a new, more open relationship with their feelings, and inspire them to pledge their support. The identity thus
had to be bold yet personal and comfortable. To do this, we created a spectrum of moods and corresponding colours that people could identify with, select and wear. We then put it out on the street to provoke engagement and dialogue, driving them to the website where they could learn more and pledge their support.
“Not Myself Today” Installation
They ended the month-long campaign with a high-impact installation that could engage people and increase pledge numbers. The installation was a wall constructed of mood pins in a bold rainbow color design, strategically locate in a heavily traveled intersection in the heart of Toronto.
This brilliant installation garnered hundreds of pledges to support the mental health organization. For more information, check out Blok Design’s profile.