pop up building milan

pop up building milanIn the spirit of children’s pop-up books, Argentinian artist Daniel González transformed the courtyard of the Marsèlleria permanent exhibition space in Milan into an interactive cardboard environment called Pop-Up Building Milan.

For the first time, the exhibition space was overtaken by an installation full of architectural wonder. The massive piece is an animated, cardboard fairy tale inspired by the dynamic structures of pop-up books for children with a host of unexpected shapes appearing as a surprise. By merging with its urban surroundings, Pop-Up Building Milan forms a surreal “world of innocence within a possible reality.”

Pop-Up Building Milan was unveiled mid-September and was only on show until the end of October, but you can continue to enjoy the installation through a series of photos provided by Marsèlleria below!

pop up building milanThe courtyard becomes González’s work station!

pop up building milanpop up building milan

González, who was born in Argentina and now lives and works between Berlin and New York, creates irrational and energetic worlds where existing conventions are undone. For the Pop-Up Building Milan installation, he references the transient Baroque architectures by Gian Lorenzo Bernini, which are built to make maximum impact within a short span of time.

pop up building milan

pop up building milanPhotos by Carola Merello courtesy of Marsèlleria

González’s past temporary “interventions” have included Pop-Up Building during Witte de With Festival in Rotterdam in 2010, where he presented his first pop-up work covering a historical church with cut-out cardboard; Pop-Up Museo Disco Club, a sculpture-installation in NYC that transformed El Museo del Barrio’s 5th Avenue facade and lobby into a block party lasting six months in 2011; and Romeo’s Balcony, a mirror-like public installation in front of Juliet’s balcony in Verona, as a collaboration with ArtVerona/Art Project Fair, City Museums, and Teatro Stabile di Verona in 2013.

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What do you think of this pop-up courtyard installation?



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