After the community was struck with a massive 6.3 earthquake back in February 2011, Christchurch, New Zealand looked for a temporary – but effective – way to keep their local economy afloat. In an attempt to both bring in new businesses into the area while simultaneously keeping pre-earthquake businesses, they constructed a temporary pop-up mall made out of shipping containers to offer a place of refuge for local businesses and big brands. Re:START Pop-Up Mall was created as a temporary solution, and is scheduled to be taken down after Easter next year. Considering on the strong response, however, the pop-up mall could remain for years. More than a year later, the response has been positive.
In the words of PSFK:
Fast-forwarding to over one year after the disaster, and the temporary pop-up mall is flourishing with 30+ retailers and counting. Out of those 30+ are various New Zealand originals including music shop The Cosmic Corner, beverage company Crafted Coffeeand bespoke variety The General Store.
We love the idea of using shipping containers as an eco-friendly solution to an economic issue! Shipping containers are strong, durable, and could easily be dismantled when needed. They are easy to maintain – and really, what happens to these large shipping containers when they are no longer useful for their primary function, anyways?