Odds are that anyone who has ever set foot in a Walmart has gone down the canned goods aisle and seen a giant wall of every busy mom’s favorite at-home remedy for her sick children, Campbell’s Soup. With over 70 kinds of soup, it’s hard to miss the classic red and white cans – even if you are clamoring around with the defective shopping cart that you seem to always get stuck with.
In any case, the simple design of Campbell’s Soup labels has become a cultural icon since its first can of “Beefsteak Tomato Soup” was made available to the public in 1895. The first design by the Joseph Campbell Preserve Co. was a true product of its time, with beautiful vintage fonts and embellishments that would make any antique collector swoon. For roughly a decade after, Campbell’s worked hard to find the right design for their product. The idea to make the colors red and white came from a company executive who had gone to a Cornell University football game and liked the teams uniforms so much he convinced his company to incorporate them into their logo. Today, Campbell’s offers several nostalgic nick-knacks like Christmas ornaments and ceramic figurines with their vintage labels on their online shop.
Current Day Campbell’s Label
Images via Forbes
2012 Limited Edition Andy Warhol Launch with Target
Image via Laughing Squid
In 2012, 50 years after Andy Warhol‘s famous Campbell’s Soup Cans was created, Campbell’s embraced their influence on pop culture and modern art in a collaboration with Target launching a limited edition series of Warhol-inspired soup cans. The labels came in a variation of four different color combinations. Campbell’s only released 1.2 million cans in circulation.
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